We asked Mira, our new Content Creator, to write a few words about her content-creator-situation-stuff. This is what she sent us.

My grandma’s first question when I told her I got a new job. Okay, I’ll be honest, it wasn’t only my grandma. It’s a misunderstood and underestimated position so let’s quickly break it down. I think it’s a very simple name for a very exciting job. I would describe it as a one man show. Уou come up with the concept, you have to phrase it properly, after it’s approved, you’re in charge of filming and then, you guessed it – editing too. Of course all of these steps have at least 10 tasks within them, but that’s the main idea. See, when I first started, I didn’t know all of this. To me, “content creator” was a funkier way to say copywriter, but thank God that wasn’t true. My past experience as a copywriter was pretty straightforward, and sadly it wasn’t that creative. So, when I came to &play I had different expectations of what my job will consist of. And I’m so happy my predictions were wrong.

I haven’t learned more in 2 months anywhere else like I did here. The funny thing is that while working as a content creator I realized I’m actually not the best copywriter, but that’s what’s special about setting yourself in an environment which pushes improvement. There’s always room to grow. There’s so much I can learn from each and every colleague and they’re all very open to sharing, which is a first for me as I’ve been used to a culture of gatekeeping skills.

Also, if it weren’t for their support I would not have found content creation as a passion of mine. The pure realisation of a project from idea to tangible results – that’s my jam. I’ve never really been able to do that, I’m always kind of stuck with a thousand ideas that never become reality. This job challenged this lack of motivation in me and gave me a meaning behind why I’m doing this. So, I become better at completing creative projects, which is a great problem for people of my generation I think.

As a Gen Z professional, I think there’s a couple of common roadblocks each of us hits. The world is so broad and fascinating, there are so many different fields one could go in and most people I know have an interest at least in a few. So how do you choose what to do? The typical reaction is to start a 100 projects because you’re interested in multiple things and never finish any of them, because you’re not focused on one. This is what &play changed for me. It gave me direction, which a lot of us lack. As the generation of procrastination – having a deadline for a creative project also helps a lot, this way you can still have freedom to create, but you know that your idea will actually become reality and it won’t be left on the back burner forever. It’s like a helpful frame that you put your chaotic creative mind in.

Finally, a question I’ve been asking myself is “is there such a thing as writer’s block but for content creators”? I think this is one of the fears that every creative person faces. When will I run out of ideas? What if I used all the good ones and there’s none left anymore? These are just some of the scary thoughts I try to ignore. Then I realized that as long as there’s new clients, new work, new campaigns, ideas are never going to run out. There is an unlimited supply of them and you just have to tune your vibration to that frequency. If there was a limit to them, we would have already made all the movies worth watching, listened to all the songs and read all the books. It’s a false understanding that ideas run out.  I believe there’s an unlimited pool of ideas which is available to us at all times. There’s constantly something floating around you as a concept, you just have to open your eyes, reach out and grab it. But ideas also have a shelf life. Everyone has access to that pool of ideas and if you get one and you don’t act on it, pretty soon the idea will move to another person’s consciousness and it could be stolen from you. So, from one creative person to another – hold on to these ideas and make them come to life on time because they’re yours for the taking. And don’t worry, you’ll never run out of good ones as long as you live a full life.