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BACKGROUND
Adidas released its latest sneaker series, the NMD_v3, with the global concept of the cities’ urban nomads taking their rightful place back in pop culture. We had the brief of conceptualising and shooting the local video promo for the brand campaign.
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APPROACH & IDEA
We identified four influencers on the urban subculture – modern artists/performers that help define and write street looks and used them as faces and main channels for our video. A gritty, low frame-rate, neon urban vignette with a lyrics-like, spoken-word voiceover that featured our main characters yet showcased their blurred-design NMD_v3 shoes.
