(01)
BACKGROUND
Many food brands focus on their packaging facing the consumer, showing a pretty face, while they hide artificial preservatives and unhealthy additives on the back of their products. From day one, Harmonica has always used clean and trusted ingredients and has taken the upmost care to keep it like this.
That’s why we chose to highlight what truly matters: their transparency.
(02)
APPROACH & IDEA
We used a simple, but powerful gesture:
Turning the products label first.
Showing Harmonica's ingredients with a simple and honest message encapsulating everything the brand believes in: "We're turning attention to what matters".
(03)
EFFECT
A brand campaign that tells the story through its products and their ingredients.
2,5%
monthly sales increase
1.5MIL
people reached
213K
engagement
