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BACKGROUND, IDEA AND EFFECT
Dove is universally acclaimed for abolishing traditional, biased beauty standards. For the launch of their latest shower gel that focuses on skin care, we wanted to create a special project.
We invited content creators with different backgrounds and united them under the notion that everyone should be able to feel great in their skin. We art-directed a no-makeup-look photoshoot and shot a candid behind-the-scenes video that was released as the brand’s press-release for the new product launch.
We created a new celebration of female beauty that reached its target audience and was amplified by the content creators’ authentic stories of self-acceptance and unconditional love.
