Raising the bar. Literally.

A cross-continent project that made headlines and elevated taste buds. Our collaboration with Dinner in the Sky helped the Doha franchise re-ignite the passion for fine dining and raised it to another level.

Dinner in the Sky

2024

Channel Consulting & Media Planning, Digital, Filming, Social Media Content

(01)
BACKGROUND

Dinner in the Sky is a unique experience that elevates fine dining in both the figurative and the literal sense.

Their return to Qatar after a COVID-enforced break was to be held during one of the country’s most hectic events – the International Food Festival. This created the risk of the event „sinking“ among all others during the Festival.

(02)
APPROACH & IDEA

We applied our strategic and production expertise to devise a digital-first communication campaign. 3 different buying personas were formed based on social behaviour, motivation and buying occasion – Instagram Junkies, Experience Seekers and Foodies. Those personas were then transformed into sizable target audiences and targetted with tailored messaging.

A combination of on-site filming & editing provided us and the client with an extensive image and video database. We used it to illustrate the copy-driven campaign where wordplay in English and Arabic headlined the reservations process.