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Campaign, Creative, Experimental Design, Filming, For good, Motion Graphics & 3D, Tech

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(01)
BACKGROUND

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This puts the country at the bottom of the EU rankings. Artists consider themselves an endangered species. To ensure more young artists have the stability to
further their development, The Cultural Perspectives Foundation provides an annual scholarship.

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(02)
APPROACH & IDEA

To illustrate the search for an endangered species, we enlisted another: the black vulture, one of Bulgaria’s rarest birds, and turned its wings into a paintbrush and the sky into its canvas.

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With the help of the Bulgarian Society for the Protection of Birds we put a tracker on a black vulture and collected 19 396 flight data points for over 10 months and more than 21 000 kilometers in the sky. We then took those data points, converted them to XYZ coordinates, input them into 3D software and assigned geometry nodes to accurately portray the flight’s longitude, latitude and altitude.

From the finished 3D model of the flight, we were able to capture different sections to create numerous unique visualisations which we used throughout the campaign.

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(03)
EFFECT

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Shortlist – 2024 Ad Black Sea Festival, Data Visualisation

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"To my great joy, this year we once again have a scholarship recipient who is a child. He is 13-years old. And I strongly believe he will be one of the leading cellists in the future music life of Bulgaria and the world."

Ina Kancheva
Founder, Culturama

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