Literal Beauty

Bulgaria has a unique holiday – the National Day of the Bulgarian Alphabet, Enlightenment and Culture. Storytel, the country’s only audiobook streaming service, is a modern-day pillar of cultural heritage and its preservation. To celebrate, we created custom typography for some of the most beloved quotes by Bulgarian authors, and to spread it, we released them into the Literal Beauty Instagram filter.

Storytel

2023

AR & VR, Social Media Content

(01)
BACKGROUND

May 24 is the Day of the Bulgarian Alphabet, Enlightenment and Culture. Storytel is a brand that helps preserve that culture through literature and needed a new way of celebrating the holiday.

(02)
APPROACH & IDEA

Instagram filters are usually something that highlights beauty – physical, outer beauty.

We created the first filter that celebrates the beauty of Bulgarian literature and Bulgarian language. We crafted custom 3D typography for some of the most beloved quotes by classical and modern Bulgarian authors. And compiled them in an Instagram filter that helps you celebrate the literal beauty of the language with your IG stories.

(03)
EFFECT

The most organically engaged with brand content on 24th of May

2K

opens

23K

impressions

€0

media budget

Next project

Sounds of Punctuation

Storytel