(01)
BACKGROUND
May 24 is the Day of the Bulgarian Alphabet, Enlightenment and Culture. Storytel is a brand that helps preserve that culture through literature and needed a new way of celebrating the holiday.
 
                    
                         (02)
APPROACH & IDEA
Instagram filters are usually something that highlights beauty – physical, outer beauty.
We created the first filter that celebrates the beauty of Bulgarian literature and Bulgarian language. We crafted custom 3D typography for some of the most beloved quotes by classical and modern Bulgarian authors. And compiled them in an Instagram filter that helps you celebrate the literal beauty of the language with your IG stories.
 
                    
                         
                    
                         
                    
                         
                    
                         (03)
EFFECT
The most organically engaged with brand content on 24th of May
2K
opens
23K
impressions
€0
media budget

 
        
