(01)
BACKGROUND
Our office is located in an old tobacco factory. So, it’s not that strange we have an industrial elevator in our meeting room. One day, we just asked ourselves: ‘How can we use this as a place to showcase new creativity?’
So we turned the elevator into a pop-up art gallery.
We had an idea that excited us. Then we had to create a strong visual representation to excite others as well.
(02)
APPROACH & IDEA
The world is full of elevators, with so many different shapes, sizes, and designs. Inspired by their endless diversity, we created a visual identity that embodies a wide array of expressions and styles. We wanted to preserve the history of our elevator in the logo and we used industrial shapes, reminding of its original functions.
The primary visual elements are inspired by some of the most extraordinary elevators in the world. The result was additional elements that made our visuals more intriguing.
