We’re New Creativity
Honestly, we’re tired of seeing the same things over and over. In a world saturated with reboots, remakes, and recycled ideas, true creativity is our most valuable resource. We reject the safe repetition of the past. In this era, authenticity and uniqueness are not just desirable, they are essential. The future belongs to those who dare to create something new.
A space to let brilliant ideas roam freely
It would’ve been a bit pretentious of us to call our office a Factory; luckily, it used to be one for real. Built back in 1909, Sofia’s old tobacco factory has a rich history and an even more vibrant community of international companies, local institutions and small independent shops. Today, The Factory houses our own video and audio studios, a giant open workspace and several bright common rooms.
Elevating talent in more ways than one
The Elevator: Our pop-up gallery space
A blue-doored cargo elevator right in the middle of our meeting room couldn’t just sit there as a quirk. So we created Асансьор [Ascenseur; Lift] – the first elevator exhibit space in Bulgaria. We believe local talent is at an international level, thus we showcase amazing local artists regularly.
Work that does good, feels good
Harnessing our talents to be useful to society is one of the main reasons we work in advertising. This is why we’ve dedicated a part of our time and resources to pro bono work on an annual basis.