Real brand or small company with a logo? Why tone of voice matters.
For a long time, “good branding” online meant polished. Clean visuals. Safe copy. The kind of messaging that could sit…
Category: Opinions
You work as a content what?
We asked Mira, our new Content Creator, to write a few words about her content-creator-situation-stuff. This is what she sent…
Meet Maria, our new ACD
Our new Associate Creative Director, Maria Mihaylova, is one of the few people we know that wanted to become an…
Why marketing & advertising Is 80% bullshit – and everybody is okay with it
At our latest Hot Takes discussion, our Creative Directors/Co-Founders, Ivan Totev and Dimitar S. Stefanov, pulled back the curtain on…
Is it time to part ways with minimalism?
At our recent Hot Takes discussion, our Creative Directors & Co-Founders Ivan Totev and Dimitar S. Stefanov conducted a brief…
Living in the Dark Ages of Bulgarian advertising – and why that’s exciting
If you try to look at our times from a distance, there are significant parallels between now and the 90s….
No such thing as bad publicity?
For many years, we’ve heard the claim that there is no such thing as bad publicity. If people are talking…