(01)
BACKGROUND
Fornetti came to us with a dilemma: how to communicate a brand that’s well-known among students, but lacks real touchpoints and communication with them. That’s why TikTok was the answer — a platform where they naturally spend time and engage with content — as the perfect channel to build that connection and start a conversation.
(02)
APPROACH & IDEA
Let’s start with an obvious “secret”: every brand on TikTok needs humour.
We saw the TikTok channel as a flexible playground for experimenting with trending, engaging content that draws in new users and builds a loyal, active community eager to interact, share, and spread the word.
The only rule we followed? Put the product first in the most absurd way possible.
(03)
EFFECT
The content didn't just entertain; it sparked conversations and encouraged genuine engagement, turning viewers into active participants in the brand’s story.
2.7M
views
51K
likes
15.1K
shares
