We are beyond excited to announce our latest game-changing partnership: starting January 2025, &play will officially become the Activation & Digital Partner of Dove in Bulgaria.

This comes as a direct follow-up to our successful 2024 collaborations – The Showerboard & The Skin I’m In.

Dove has long been celebrated for the brand’s commitment to real beauty and self-esteem and has been an inspiration to us for many years. We’re proud to join forces with such an iconic brand to amplify its presence and mission in the Bulgarian market.

As Dove’s Activation & Digital Partner, our goal is to empower this incredible brand to truly spread its wings like never before. We’ll be crafting innovative digital campaigns, creating unique touchpoints in the physical world, and producing engaging content to connect Dove’s values with the Bulgarian audience in fresh and meaningful ways.

Together, we aim to build on Dove’s dedication to self-confidence and inclusivity, helping to inspire real beauty conversations in Bulgaria.

To say we’re simply eager to get going would be an understatement. So, instead, we’ll repeat for the millionth time something we believe is crucial to the work with all our partners: it comes to us so naturally to communicate brands whose products and ideals we firmly believe in.