(01)
BACKGROUND, APPROACH & IDEA
Storytel as a brand is not primarily associated with children. But for June 1, International Children’s Day, all social media can talk about is kids, fond childhood memories and lighthearted fun. The brand needed a way into this conversation.
We tapped into the best thing about being a child – their unparalleled imagination. And made the unexpected brand connection with Storytel’s audiobook catalogue by asking ourselves a question only a kid could answer.
What does punctuation sound like?
We gathered kids aged 2-12 and asked them to explain what sounds various punctuation marks produce. The results were, expectedly, as hilarious and as entertaining as the children themselves.
