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Channel Consulting & Media Planning, Digital, Filming, Social Media Content

(01)
BACKGROUND

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Their return to Qatar after a COVID-enforced break was to be held during one of the country’s most hectic events – the International Food Festival. This
created the risk of the event „sinking“ among all others during the Festival.

(02)
APPROACH & IDEA

We applied our strategic and production expertise to devise a digital-first communication campaign. 3 different buying personas were formed based on social behaviour, motivation and buying occasion – Instagram Junkies, Experience Seekers and Foodies. Those personas were then transformed into sizable target audiences and targetted with tailored messaging.

A combination of on-site filming & editing provided us and the client with an extensive image and video database. We used it to illustrate the copy-driven campaign where wordplay in English and Arabic headlined the reservations process.

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(03)
EFFECT

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100%

tickets sold

41 K

clicks

4 M

delivered impresions

0.49€

CPA

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"This was a VERY successful project for us. And we've been delighted with the work we've done together."

Alexander Hildebrand
CEO & Chairman

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The Gift Odyssey

Orange